Photo of Dale Atkinson CIC

Dale Atkinson CIC

Agency Owner

A native of New Glarus, WI, Dale began his insurance career in 1980 after attending the University of Wisconsin - Oshkosh. Hired as a commercial premium auditor with General Casualty, Dale resided in La Crosse, WI until accepting a marketing representative position with the company in Sioux Falls, SD. Four years later, Dale relocated in…

Photo of Kathleen Grossen CIC, CISR

Kathleen Grossen CIC, CISR

Office Manager

Kathleen started part-time with Tri-Insure (formerly Freitag-Atkinson Agency) in 1998. After getting her associates degree in accounting from Blackhawk Technical College in 1999, she came on board full time. In 2001 she obtained her insurance license and became a personal lines agent. For a brief time during 2004-2008, Kathleen expanded her insurance knowledge at a…

Photo of Julianna Ruegsegger CIC

Julianna Ruegsegger CIC

Personal Insurance Agent

Photo of Jack Melvin

Jack Melvin

Commercial Insurance Agent

Jack started his insurance career in 1970 after leaving the military for the Royal Globe Insurance Company as a marketing representative. After his training in Chicago, he was transferred to Minneapolis, and then to Madison, WI. In 1973, he began his independent agency phase in La Crosse, WI and then onto Sparta, WI, where he…

Photo of Gloria Melvin

Gloria Melvin

Life & Health Agent

Photo of Heather Davis CISR

Heather Davis CISR

Customer Service

Heather started her career in insurance in 2015 as a part time Customer Service employee. In September of 2020 she completed the necessary course requirements to earn the designation of Certified Insurance Service Representative (CISR) with hopes of achieving the Elite status. Heather was born and raised in Monroe, and currently resides outside of Monticello…