Photo of Dale Atkinson

Dale Atkinson

Agency Owner

A native of New Glarus, WI, Dale began his insurance career in 1980 after attending the University of Wisconsin - Oshkosh. Hired as a commercial premium auditor with General Casualty, Dale resided in La Crosse, WI until accepting a marketing representative position with the company in Sioux Falls, SD. Four years later, Dale relocated in…

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Steven O’Bel

Commercial Insurance Agent

Steve started his insurance career in 1998 with Universal Underwriters. Steve managed the ASM division with UUG and then went on to be a dealer division account executive calling on auto dealers and implement dealers. Steve joined Tri-Insure in 2007 bringing him back to his hometown - Monroe, WI.

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Kathleen Grossen

Office Manager

Kathleen started part-time with Tri-Insure (formerly Freitag-Atkinson Agency) in 1998. After getting her associates degree in accounting from Blackhawk Technical College in 1999, she came on board full time. In 2001 she obtained her insurance license and became a personal lines agent. For a brief time during 2004-2008, Kathleen expanded her insurance knowledge at a…

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Julianna Ruegsegger

Personal Insurance Agent

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Christopher Griese

Commercial Insurance Agent

Chris has over 20 years experience in property/casualty, life, health and disability insurance. He has worked for Zurich Direct Underwriters and at the independent agency level. Chris has 5 years of multi-line field experience in commercial lines, personal lines and CAT adjusting, Chris is a former small business owner and has coached youth, high school…

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Jack Melvin

Commercial Insurance Agent

Jack started his insurance career in 1970 after leaving the military for the Royal Globe Insurance Company as a marketing representative. After his training in Chicago, he was transferred to Minneapolis, and then to Madison, WI. In 1973, he began his independent agency phase in La Crosse, WI and then onto Sparta, WI, where he…

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Gloria Melvin

Life & Health Agent